Transparency
To realize corporate governance with our core values ​​of humility, respect for people, closeness to the public, social responsibility.

Innovation
Creating permanent superiority in the fields of brand, patent, technology, design, information network, intellectual and industrial property

Active Participation
To create a management approach that encourages participation and common sense in decision processes

Strategic Approach
Planning our future in a way to manage our current business perfectly and provide superiority in the long term.